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Our work - Archive

Client:

Defined: Support the launch of Drinkaware's biggest public education campaign to date - 'Alcohol: How much is too much?'

Developed: A plan that would target the key audience for the campaign - home drinkers, in the 35-44 yr old age bracket. This was primarily driven by extensive PR-driven research and the selection of spokespeople appropriate for the target media.

Delivered: Blanket coverage which included more than 25 minutes on GMTV, pieces on 143 radio stations and significant print appearances.

Media: Metro

Date: 20 October 2008

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Client:

Defined: Support the launch of Starbucks new range of Vivanno nourishing blends, positioning the product as the perfect addition to your active summer lifestyle.

Developed: A multi-tierd media relations campaign which included media preview events, product placement / profiling and regional media activity.

Delivered: Coverage about the product in titles most relevant to target consumers, including this piece from the lifestlyle channel on msn.co.uk.

Media: MSN.co.uk

Date: 15 August 2008

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Client:

Defined: The National Lottery wanted to create noise around the launch of its Olympic-themed scratchcard 'Go For Gold.'

Developed: A campaign was developed to celebrate past Olympic champions by having their hands and feet cast in gold in the town they were brought up in.

Delivered: Quality coverage acheived around the UK including a feature with product mention in Sport magazine.

Media: Sport

Date: 07 August 2008

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Client:

Defined: AXA, a worldwide leader in financial protection, wanted to highlight the capabilities of its insurance products to homeowners.

Developed: Working with AXA, Paratus used media interest in the 'credit crunch' to issue a warning to homeowners about the risk of housing reposession and the benefits of insurance.

Delivered: Widespread coverage was achieved including this piece from the Daily Telegraph.

Media: Daily Telegraph

Date: 28 May 2008

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