Four tools to identify your online consumer
Today we have the pleasure of giving you a blog post from one of our favourite bloggers, Gini Dietrich. She’s smart, funny, has the most *awesome* dog (called Jack Bauer) and she knows PR & social media like few people do! Check out her post, be informed and share your thoughts in the comments! It’s ...
Understanding online music PR – The basics
A guest post by Natalie Shaw Online music PR is a unique proposition. Essentially, the premise is the same as with any other type of PR – you are communicating a message in order to raise awareness of a story in the public domain. But it’s less formal than that in music PR; you’ll often ...
An inside look into media research trends
A guest post by Harriet Crosse, Director at 72 Point and OnePoll.com – National News, PR and Market Research Specialists Research is an essential PR tool which can work to increase brand awareness across multiple media platforms. A strong statistic can achieve wide-ranging coverage. If your subject is interesting enough to appeal to the masses, ...
PR Magnetism: 5 SEO tips for writing client copy that attracts
A guest post from Lee Smallwood One of the biggest online challenges that any PR agency faces is how to make what a client does more visible / attractive to readers. Of course, timing is everything, and there are tools available that not only tell us when to publish but what exactly we should be ...
