The Brief:

Raise the profile of Decathlon’s Quecha 4.2 Pop-up tents as the ideal family tent

The Activity:

Together with a press release on the product, Quecha 4.2 pop-up tents were sent to journalists to review and competitions were placed in regional newspapers.

The Results:

Over 50 pieces of coverage was achieved through print (national and regional), radio, online and TV including Lorraine Kelly, Camping and Caravanning, Pitched, Fused, Manchester Evening News, Scottish Sun, South London Press and more.

Corresponding sales data indicated the PR push played an integral role in better than expected performance at the tills.