The Brief:

Paratus reMnet was briefed to generate regional PR coverage for the Peter Pan show across the UK, increasing interest in the show, communicating the shows location and performance times to attract ticket sales from outside London

The Activity:

Created interview opportunities with cast and key creative members in the local media relevant to where they live in the lead up to the show opening through print, radio and web

The Results:

The two-month campaign across the UK generated 40 pieces of coverage (print, radio and web) across eight regions