Brief:

Leverage Vodafone’s sponsorship of London Fashion Weekend via social media channels, driving closer association between the brand and access to exclusive events.

Activity:

Establish an official partnership between Vodafone and blogger Poppy Dinsey to report live from London Fashion Week, delivering exclusive news and links back to Vodafone.co.uk/vip

Results:

The cumulative activity saw Vodafone generate the 3rd most social media mentions of all brands linked to London Fashion Week (only Topshop and Mulberry generated more buzz).

The activity also generated more than 14 million branded opportunities to see and increased traffic to the target URL by more than 1000%.