The Brief:

Raise the profile of The FA in the influential regional media and promote its activities at a grassroots level throughout England.

The Activity:

Following a full audit of all The FA properties that could be exploited at a local level, Paratus carried out a six-month campaign that raised the profile of The FA and its grass roots campaign. A number of tactics were utilised including ongoing support for the FA Vase, Trophy and Sunday Cup as well as activities ranging from results announcements, targeted front-of-paper competitions, profile features and regular columns.

The Results:

Throughout the six month campaign, Paratus secured hundreds of pieces of regional coverage across a a range of media.