The Brief:

To secure coverage about EEF’s services in HR, employment, and Health & Safety in the national business media and key trade titles to support commercial targets.

The Activity:

Our programme included:

  • Managing a rolling programme of publicity around key reports and data produced by EEF, on key industry topics as well as significant industry reports
  • Securing national and trade media coverage for EEF’s “products” such as their respected Guides for employers that cover a wide range of topics including how to effectively navigate employment legislation.
  • Creating and strengthening relationships for EEF with key national and trade journalists on publications from the Financial Times to The HR Director
  • Working with partner organisations and regulators (such as HSE) to ensure EEF’s voice was represented publicly on key issues

The Results:

Paratus secured more than 150 positive articles over the course of a year in national and trade media.

The increased share of voice had a direct impact on sales and enquires.