The brief:

Drive awareness of Channel 4’s new daytime show, ‘Cookery School’, through consumer, food, regional and online media.

The activity:

A campaign utilizing both traditional and social media was created and activated by Paratus:

- targeted placement of interview with the show’s presenters

- use of recipes from the show and placement of the cookery book accompanying the programme

- regional campaign highlighting the successes of the contestants on the show

The results:

More than 200 pieces of positive coverage about the programme with final reach figures still being calculated.

Media slideshow: