The Brief:
Raise awareness of Vodafone’s sponsorship of London Fashion Weekend and the rewards available to VIP customers.
The Activity:
Develop a partnership with up and coming fashion blogger Poppy Dinsey which saw her become Vodafone’s first ever official fashion blogger.
The Results:
Via Poppy’s own blog (WIWT.com) and her syndicated posts at MSN Style, more than 10 million opportunities to see were generated in 10 days.
The Vodafone sponsored competition run by Poppy also saw the campaign hashtag #VVIP trend on Twitter during the last day of London Fashion Week.
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