The Brief:
Raise the profile of Butterfly World in St. Albans both locally and nationally to increase interest in the attraction and drive footfall during key periods.
The Activity:
Paratus created a bespoke media relations programme which included events, interview opportunities with David Bellamy and founder Clive Farrell and organised media visits throughout July and August 2009.
The Results:
Major national and regional coverage was achieved across print, TV, radio, consumer and trade magazines with a measured reach of over 120 million. Key highlights included GMTV’s weather broadcasts from Butterfly World.
Media Slideshow:
