The Brief:
To raise awareness of AXA’s new motor insurance product
The Activity:
Using a combination of product detail and supporting omnibus research around experienced drivers, a press release was created and sent to PF media
The Results:
While the release was delivered to PF media, it also made PF pages and into more mainstream consumer areas. 74 pieces of coverage were achieved, reaching over 27.2 million.
Media Slideshow:
