Antonia Harler works as a social media strategist at Paratus.

She’s helped create and deliver social media programmes for some of the world’s biggest brands including AXA, Coca-Cola, Decathlon and Vodafone.

Antonia’s current client responsibilities include social media strategy development, listening and activation roles for AXA, Coca-Cola, Decathlon and Costa Coffee as well as social media training.

She holds a degree in Management, Communications and IT and focused her last year of her academic endeavours on researching Twitter and how it can best be used for relationship marketing. As part of the research she conducted a survey with international Marketing, PR and social media experts ultimately building close relationships with some of the world’s best known social media marketers.

Antonia is also active on her own blog Social Glitz and can often be found guest blogging on well-known social media blogs.