Platform Five – The best new social media analytics tools of the year (so far)

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With two thirds of the year under our belts, it makes sense to start looking back a bit.

In the first of a series of Platform Five special edition posts, we’re going to take a look at the best new social media analytics and insight tools of 2011.

Here are the ones that have stood out for us this year (so far):

1. PageLever.com – Facebook fan page insights and analytics on steroids.
2. PeopleBrowsr.com – One of the most comprehensive social media planning and monitoring tools ever released.
3. kyoo.com – Not a classic analytics tool, but it does give you a snapshot of online buzz relating to selected keywords.
4. SiteTrail.com – Have you ever wanted to get an idea of how a competitor’s website is performing? Well, now you can thanks to SiteTrail.com.
5. TwentyFeet.com – This helps you aggregate all of your social media performance data in the one place.
6. Tiny.ly – Tiny.ly is a URL shortener (like Bit.ly) but packs in real-time sharing and usage stats into the mix. Very handy.
7. Tweeb – an app for your iPhone that delivers bespoke Twitter analytics.
8. SimplyMeasured.com – Treat yourself to a free social media competitor analysis here.
9. CrowdBooster.com – This is an engagement dashboard which has some serious analytics capabilities built in.
10. Social Tracking Plugin from Google – Google has gone social in a big way in 2011 and this handy plugin works well alongside your standard analytics reporting.

So, there you go!

We’ll be back with a regular edition of Platform Five next week.