Platform Five – This week’s most talked about social media tools and platforms

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Welcome to another addition of Platform Five – our regular recap of the tools and platforms that have been making headlines in the last seven days.

This week, Facebook announced more changes to brand pages, another platform was compared to Quora and ‘social audio’ made some noise.

Here are the key takeouts from the week and how they might impact upon users and organisations as a result.

1. Twitter gets smarter with My6Sense – My6Sense is a piece of technology that delivers ‘digital intuition’ – in other words, it works out what is important to you based on your online / mobile behaviour and filters your content accordingly. This technology has now been integrated with Twitter, giving users easier access to quality content. Read more about it at RWW.

2. New site tells shoppers WhereToGet.It – Just say you’ve spotted a pair of shoes in a magazine but can’t find out who the stockist is? Head over to wheretoget.it and your prayers might be answered. Full story on Tech Crunch.

3. Facebook lets you be you with new features – One of the biggest problems with Facebook has been not knowing who you are when you are switching between profiles and pages. This latest update gets around this by allowing you to switch between being an admin or yourself. Read more about the other changes at AllFacebook.com.

4. AudioBoo v SoundCloud – SoundCloud, a tool that brings audio to your social media experience and profiles, hit the 3 million subscriber mark this week, giving media a chance to create the latest online war (this time against AudioBoo). The important takeout is the fact that audio is becoming increasingly more popular and opportunities exist to capitalise on this interest. Read more about the impending audio war at The Next Web.

5. The ultimate ‘to do’ list? Wunderlist was in the news this week on the back of some developments to its offer / product. To be fair, Wunderlist is more than just a to do list, it helps people collaborate online and manage tasks accordingly. Worth a try.

That’s it for this week.

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Paratus Communications is a London-based PR agency providing clients with creative and strategic talent to implement communications programmes on a local, national and international level.